Since 2009, Keda.Z has put Malaysian photography on the global map. He's photographic works have repeatedly won awards in international photography competitions and organizations in America, Britain, Australia and Asia. He was named as one of Signature Wedding's Top 30 Photographers in Asia, and received the Top 3 Wedding & Portrait Photographers 2014 award at the WPPA where he was also bestowed with the honorary award of Master. In 2010, Keda.Z went to London to attend the Master Photographers Awards (MPA) , this Malaysian young guy has swept three awards, namely first prize for Overseas Fashion and Beauty, first prize for Overseas Classical Wedding, and first prize for Overseas Classical Portrait. In 2011, he won the MPA's Rest of the World's Portfolio Photographer of the Year award. After that, in 2013, he took the first place award in the wedding photography category at an international photography competition in the United States. That same year, he was chosen as one of the "World's 100 Master Photographers" by the international organization "Worldwide Art Book" and was published in their collections. In 2014, he was invited again to Britain where he received the awards of Overseas Master Photographer of the Year and Overseas Commercial and Creative Photographer of the Year. From 2009 to 2016, Keda.Z won numerous international photography awards in a row, receiving affirmation from international photography groups and organizations. In 2012, he started to endorse photography products and appeared in advertisements for cameras and fashion. He even shot commercials together with international stars. From 2006 -2017, he took countless of wedding photos, portraits and artworks around the world. His amazing journey of photography spanned 5 continents and the shooting locations were located in more than 40 cities.

    In 2014, he was invited to hold a personal photography exhibition entitled "My Happiness" in South East Asia's first camera museum. That was also the year he made a foray into the fashion industry, serving as art director for the men's clothing brand COCOON by d.danny. That same year, the internationally-renowned Italian printing company and brand "Graphistudio" proposed to KEDA.Z to become their spokesperson and collaborate as the only brand's ambassador in South East Asia. In 2016, KEDA.Z also become Key Opinion Leader of international brand TUMI and smartphone brand OPPO.

    He has been invited by numerous international photography associations, i.e. WPPI, WPPA, MPA, WPS, AsiaWPA, PPAC, ALLXIU, WPAS, WPPM, Creative Asia and TTLHK to be their mentor, competition judge and lecturer. He has also given talks and lectures on photography in the United States, Britain, China, Spain, Italy, Greece, Turkey, Singapore, Taiwan, Sri Langka, Thailand, the Philippines, Malaysia, Hong Kong, Indonesia with countless students from East to West. KEDA.Z is one of the mentor for the Master Photographers Association (MPA) members, judge for the MPA qualification, and also serves as their ambassador in China.